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Design Work

Good instructional design and good visual design aren't separate skills -- the best learning materials do both. The samples on this page reflect that intersection: content that's instructionally sound and visually considered, designed to inform, guide, and stick.

Use of Social Media to Find Living Donors (Excerpt)

The Challenge:

The UNOS Living Donor Committee had developed a detailed best practices document for transplant hospitals navigating the rise of social media in donor recruitment. The content was solid, but dense, text-heavy, and unlikely to be read or retained in that form.

My Solution:

I reimagined it as a two-page visual reference guide, designed entirely in Adobe Illustrator. I restructured the content hierarchy to surface the most actionable guidance, edited outside illustrations to align with UNOS brand standards. I used layout and color to create a document that could be scanned quickly and referenced repeatedly. The goal was something clinical staff would actually pick up and use, not file and forget.

Screenshot 2026-05-11 at 10.03.36 AM.png

© 2026 by Melissa A. Koch

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